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Brand Consulting: Brandmarks

How does your firm rate on a scale of both respect and love?

THE SOLUTION:
BRANDMARKS is an extremely effective tool for analyzing where your firm rates on a scale of both respect and emotion. The world’s most successful brands evoke an emotional response from the customer. Those that don’t, simply exist and eventually die on the marketplace vine. Want to be as memorable to your customer as Nordstrom’s, Starbucks or Target?

THE RESULT:
Your firm becomes BOTH the logical and the emotional choice for current and prospective customers increasing both repeat and new business.

THE PROCESS:
  • Meet with key management to plot the firm’s current perceived position on the Brandmark’s scale.

  • Survey current customer sample base and public group sample to determine external perceived position on Brandmark’s scale.

  • Determine target goal and metrics for firm’s future Brandmark’s scale position and timeline for achievement.

  • Review survey results with key management to determine new strategy and metrics to be implemented to reach new Brandmark’s target goal.

  • Track metrics to keep the firm's new position on Brandmark’s scale at or above new targeted levels.


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With more than 20 years of experience in the management turnaround environment, Fathom Corporate Training based in Austin, Texas, works with clients who are facing critical challenges in management, sales, customer service and branding in commoditized markets. We can help you to increase employee satisfaction, lower your turnover, increase revenues and raise profit margins. Fathom Corporate Training’s customers include some of the world’s most successful firms and recognized brands. Fathom Corporate Training is based in Austin, Texas, and has training facilities in New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Diego, San Antonio, Dallas, Detroit, San Jose, Indianapolis, Jacksonville, San Francisco, Columbus, Austin, Memphis, Baltimore, Charlotte, Fort Worth, Boston, Milwaukee, El Paso, Washington DC, Nashville, Seattle, Denver, Las Vegas, Portland, Oklahoma City, Tucson, Albuquerque, Atlanta, Long Beach, Kansas City, Fresno, New Orleans, Cleveland, Sacramento, Mesa, Virginia Beach, Omaha, Colorado Springs, Oakland, Miami, Tulsa, Minneapolis, Honolulu, Arlington, Wichita, St. Louis, Raleigh, Santa Ana, Cincinnati, Anaheim, Tampa, Toledo, Pittsburgh, Mexico City and Toronto. Find out more about what our clients are saying.

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