New Product Launch Workshop - New Product Sales Course - New Product Launch Sales Seminar

TRAINING PROGRAMS

New Product Launch Training

Sales Skills Training

Selling Brand Value

Internal Brand Training

Management Skills Training

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Advanced Negotiation Training

Negotiation for Purchasing

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Media Crisis Training

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Corporate Training and Training Programs

SUCCESSFUL NEW PRODUCT LAUNCH AND TARGETED SALES

In the world of new product launch, sales staff have an opportunity to either make or break a new product offerings success. Firms often bring new offerings to market without adequate market planning and leave sales staff trying to identify potential customers who might benefit from the new technology and struggling to produce new revenues.

Without a thorough understanding of a new products capabilities and potential sales targets, sales people can’t effectively do their jobs. Therefore, sales staff will continue to focus on immediate and easy to reach known revenue sources to meet current sales goals and leave new product offerings on the shelf. With a full understanding of the brand, a clear mission and vision for the marketplace and individual performance goals, sales can proceed as effective partners in new product launches.

Participants in this session will learn to analyze a new product offerings internal characteristics and external capabilities. Further, they will learn to perform a full analysis of the competitive landscape that includes key players and the competing products already on the market.

Objectives
Participants will learn to:

Deliver one extra degree of effort and individual contribution to build revenues
Create a team mission and vision statement and set individual performance goals
Assess a product offerings internal characteristics and external capabilities
Analyze the competitive landscape by reviewing the firms product offerings and those of competitors
Identify potential key customer contacts and employ sales tools appropriate for each prospect
Initiate technical discussions to alleviate "cold call fear"
Create and use a series of meaningful customer interactions that can ultimately lead to additional revenue generation
Develop a targeted account plan to help sales be more effective and track their progress
Utilize follow up coaching to build accountability to desired results

Class Size: Up to 16
Length: 2 Days

Corporate Training, Training Programs, Business Consulting

With more than 20 years of experience in the management turnaround environment, Fathom Corporate Training based in Austin, Texas, works with clients who are facing critical challenges in management, sales, customer service and branding in commoditized markets. We can help you to increase employee satisfaction, lower your turnover, increase revenues and raise profit margins. Fathom Corporate Training’s customers include some of the world’s most successful firms and recognized brands. Fathom Corporate Training is based in Austin, Texas, and has training facilities in New York, Los Angeles, Chicago, Houston, Philadelphia, Phoenix, San Diego, San Antonio, Dallas, Detroit, San Jose, Indianapolis, Jacksonville, San Francisco, Columbus, Austin, Memphis, Baltimore, Charlotte, Fort Worth, Boston, Milwaukee, El Paso, Washington DC, Nashville, Seattle, Denver, Las Vegas, Portland, Oklahoma City, Tucson, Albuquerque, Atlanta, Long Beach, Kansas City, Fresno, New Orleans, Cleveland, Sacramento, Mesa, Virginia Beach, Omaha, Colorado Springs, Oakland, Miami, Tulsa, Minneapolis, Honolulu, Arlington, Wichita, St. Louis, Raleigh, Santa Ana, Cincinnati, Anaheim, Tampa, Toledo, Pittsburgh, Mexico City and Toronto. Find out more about what our clients are saying.

Business Consulting and Corporate Training